Why Attitude is the Key to Making Your 3D Vendor Breakthrough

It’s been a bit of a wait but I’m back with another post on increasing your chances of getting your 3D model into an online marketplace such as DAZ3D (or indeed Renderosity, Hivewire3D or any other broker… however my own experience is with DAZ3D).

Since I last posted, I’ve had a couple more products release and another one is currently in testing. We’ve also seen the launch of Genesis 3 and Victoria 7.

If you create figure-based products (clothing, poses, morphs, hair, etc.) you may be wondering at this stage whether to design for the shiny new Genesis 3 or for the broad base of buyers that continue to use Genesis 2? Either is likely to be worthwhile right now (Summer 2015), although as time goes on there will be more focus across the board on Genesis 3. If you can come up with something new and exciting for Genesis 2, the market is still there. If you create male content, we don’t know when we’ll see Genesis 3 guys in any case.

My first couple of tips on becoming a 3D content vendor were to be original (or better than the competition) and create compelling promo art. Got those covered? Fantastic. Today’s tip is a little different. It’s all about attitude.

Well, I’m calling it attitude. Mostly it’s about persistence. If you don’t have this, you’re going to have a short journey. The less experienced you are, the more persistence you’ll need. A less-than-perfect product isn’t going to be rushed into the store, but if it shows potential it won’t mean slammed doors either. You’ll get a chance (maybe) to get feedback and work on it.

The worst scenario is when you submit a product and hear nothing. Even an outright refusal is better, in my view, as then you know where you stand and can work on something new. Actually, what might be worse than that is when you take feedback and improve your product, resubmit, and are met with that awful silence. It has happened to me, and you’ll need all the persistence you can drawn on to not be discouraged.

If you get a rejection and you really, truly believe in your product, you can request feedback. You might get something helpful back, you might not. There’s no law against resubmitting once you’ve done further work, but weigh this up against the real possibility that they still won’t be swayed. You can choose to submit it to a different marketplace if you don’t want your work to go to waste, but only submit to one at a time.

If you get a “we like it but you need to work on…”, congratulations. You are a step closer to your debut in the store. This is what happened to me with my third product, after taking a few months off to learn and rediscover my own enthusiasm for creating 3D content.

However, this is the point at which the hackles raise for many of us. You’ve spent weeks (possibly months) on your creation, you’ve made it as perfect as you think it can be, and now they are asking you to do even more? And they might still not accept it? This is definitely the time to take a day or three off. Do something fun, get away from the screen. Then come back to it fresh and ask yourself how much you want to see your product in their store? If you want it enough, you will find the motivation to return to it and rise to the challenge of making it even better.

If they say no again, well this does happen. Even long-time vendors have store-ready submissions rejected, and more often than you might think. Take what comfort you can from that, and as before decide after a break if you want to try again with a new product.

So yes, persistence is a huge part of the challenge. It also helps if you stay polite, even if at certain frustrating stages you feel anything but. Pitching 3D content and dealing with rejection can be an emotional business. However, I believe it’s important to act professionally if you want to be taken seriously. You might never know what happens behind the scenes, which makes it difficult to challenge decisions in any case. At least you’ll have the benefit of a new chance with a new product.

To wrap up, be original (or be the best), put effort into promotional renders, and be persistent. All three will help you a great deal in your goal to become DAZ PA or a brokered 3D vendor elsewhere.

Good luck!


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About Indigo

As a digital artist on a budget, I'm fascinated by what happens when art and technology meet, and love discovering affordable ways to make that happen.
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